Internet Marketing of product is one of the most advanced form of marketing to reach the end customers.
The following steps will be advantageous for a online business website.
Domain Name
Register a name for your website. Choose a name that is short and easy
to remember. When you tell other people what your domain name is, they
should easily remember it, know how to spell it and know the type of
business you're in.
Web hosting
Purchase minimum web hosting space from a normal web hosting company.
There is no need to go for expensive web hosting at the start of your
business unless you have lots of traffic. Avoid free web hosting with
ads on them. It will damage the image of your company.
Face of the business
To give personality to your website decide on a spokesman for your
website. This person's photo should be on the website with contact
details.
About Us, Contact Us & Services
The common pages of a website are About Us, Contact Us and Services.
Spend a lot of time planning the content for these pages. Make sure you
give as many options as possible for people to contact you. e.g.
Telephone, Fax, Email, Mail Address, Skype
Taking orders
Taking of order online may be via telephone, Paypal, credit card
payment or money transfer. Have your order button displayed in an
eye-catching area. Your visitors need to know exactly how to buy your
products or services.
Good web design
Hire a professional designer to create your website. You need to
give a corporate image that is eye-catching and exciting. Your website
gives your visitors their first impression of you, which determines the
number of customers you will have.
Create a free report
Valuable information can be given in the form of a pdf file. This report
will contain useful information your prospects can use, with links to
your website and products. The objective of the report is to show your
expertise in the market and make your prospects remember you.
Squeeze page
Squeeze page is the web page which describes the benefits of the free
report. It informs visitors that they can download the report free of
charge and sign up to your company's newsletter, if they enter their
name and email address. This is how you collect targeted email leads and
add them to your auto responder account. You can regularly email good
information to your list of subscribers and occasionally remind them to
purchase your products and any new promotions you have.
Write articles
One of the most effective way to launch your business website is to
write articles. One of the most effective ways is to write related
articles in your niche and distribute them to directories linking back
to your website. This will help your website rank higher in the search
engines and drive targeted visitors to your website.
Press Release
To announce your website to the public, write a press release that has a
news-worthy story related to your business. With this press release,
submit it to as many media channels as you can.